Email Marketing strategies are discussed on this week’s episode of eCommerce Uncensored.

We received another question in our eCommerce Uncensored Facebook Group and decided to expand on the the topic during this episode.

The question asked was about when to and when not to send emails and also about how the content of the email should look.

Jason expands on the topic by bringing up some experiences we are having with one of our clients and the emails we are sending out for their campaign.

It is important to understand that not all emails should necessarily have an obvious offer. This does not mean that you aren’t still trying to sell to them.

Many times, if you send a more authentic email that does not necessarily push an offer in the consumer’s face, they will have an easier time connecting with you and would be more prone to opening future emails.

Jason also mentions how Klaviyo can really help build meaningful campaigns that really allow you to build relationships with you target market.

Sequences can also help get the consumer involved and forces them to use or consume the product. This can teach them how to use the product as well as gives you opportunities to propose other offers.

Kevin discusses subject lines and how they must peak the interest of the viewer. It is not always smart to put the offer in the subject line unless the offer is extremely good.

The key is try to have more of a story-telling mindset as compared to just giving offers which allows you to email more often.

Don’t forget to please leave a comment below or review us on iTunes or Stitcher.

If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.

You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe.

The post EU104: How To Make Money With Email appeared first on eCommerce Uncensored.

AUTHOR: Ecommerce Uncensored
No Comments

Sorry, the comment form is closed at this time.